Mobile Optimization

Google Prioritizes Mobile Friendly Sites: These Two Trusted WordPress Plugins Can Give You an Edge.

As of early 2015 an update rolled out from Google having blogger after blogger dubbing it “mobilegeddon”. Personally, for my taste, that’s a tad bit on the dramatic side, but JUST a tad bit.

Mobilegeddon article after article started pouring in as Google literally changed the game on every business owner. It soon became sink or swim for how businesses got found online. Google flat out stated something to the effect of “a new crawler for search engines has been released, this crawler will not penalize your website but WILL prioritize websites that have FAST Loading Speed and Mobile Friendly Optimization (looks good on mobile devices.

What this has meant for some business owners was a complete overhaul of their website, business after business started spending any of their extra budget into creating websites that would look good on mobile devices, which now in the year 2017 some sites claim to receive60-percent or more of every visits to be on a mobile device like a smart phone, tablet, nook, iPad, the list really could go on.

Fortunately, the marketplace, as always,catches up, and now it’s basically impossible to purchase any web theme or web template from a developer or online store without it coming integrated with mobile friendliness…or did it?

Undoubtedly there is A LOT of confusion going on.

People are getting absolutely SICK of marketers flooding their LinkedIn profiles, calling them up on the phone, sending them mail, when the truth is, a GOOD DIGITAL MARKETER is ACTUALLY HARD TO FIND. In my experience running and failing my own digital marketing businesses I’ve seen only two types of people, the MISINFORMED KID DOING SCIENCE EXPERIMENTS, and the ENTREPRENEUR who can show you HOW SIMPLE this whole ball of clicks and links can be.

What You Came For: Straight Line to Higher Rankings.

So as stated earlier, mobilegeddon has changed the way your business is found online. I’m going to make this talk as untechnical as I possibly can, so you can give this article to someone like myself, your IT guy, an outsourcer, or even give it a college try yourself and see results.

The method I’m sharing with you for INCREASING your backend Mobile friendliness AND increasing your page load speed is SO SIMPLE, it can feel cumbersome and time-consuming, but I’ve personally seen someone have FOUR ranking placements HIGHER on Google for their keywords JUST by running the WordPress add-on’s I will share with you.

And before I get into that, if you’re a business owner reading this and feeling lost in translation, reach out to me, I can show you how simple this stuff is. For example, WordPress is just a service MOST websites are run on, and Rankings on Google are the things business owners typically pay for to have their Keyword moved up higher and more visibility on search engine results… this means if someone typed in Best Rhinoplasty in Kentucky or something an SEO agent like myself (SEO stands for Search Engine Optimization) would help you get HIGHER rankings, leading to more CLICKS on your site, giving YOU MUCH MORE OF AN EDGE over your competition and local marketspace.

WPMU Dev

A quick Google Search should bring up a plugin called WPMU Dev.

The first thing you’re going to want to do is click on their website and Join Free for 30 Days.

You’re going to have to trust me on these instructions here, for brevities sake, picture me like the lights in front of your car, I’m only going to show you so much ahead of the road at one time but I PROMISE I’ll get you there without costing you a dime if that’s what you’d like.

Now, the cool thing about this plugin is it’s not like every other “Freemium” program out there, because before your thirty-day trial is up you can choose to remove your credit card and all of the work and utility you got out of using this app will still be working in tip-top form on your website you used this on. You just will not receive support, updates, etc, if you choose not to pay. For most business owners too, this is actually completely fine, continued support is recommended though if you have a site that is continuously changing and being updated and having pages added constantly.

You’ve downloaded the plugin… Now what?

All you’re going to do now is log into your website like you normally would, and if you’re running it on WordPress, from the dashboard you should see a section that says Plugin. You’re simply going to click on that, add new, the install the plugin you just downloaded from WPMU Dev’s website and follow the instructions as it tells you what you’ll need to get it running.

Here’s Where the Rubber Meets the Road

You’ll notice at the WPMU Dev dashboard, there are actually HUNDREDS of programs for you to choose from. That’s why they charge a monthly rate on their plugin, this one plugin technically means you’re buying a few hundred from a trusted source. You can have everything from web security called Defender to SmartCrawl which helps your page get noticed by search engines. But for the sake of staying on point you’re going to want Hummingbird and WPSmush Pro.

WPSmush Pro… Will take your website and its images and scrape off all the unnecessary data it brought with it when it got uploaded onto your webserver. This frees up space, makes it easier to load, and if you check your Google site index speed before doing this you should be able to verify these results. (simply Google “Google Site Index Speed” to see how fast your page loads, keep in mind the slower the site speed the worse it does in mobile rankings).

With ONE safe button click and ten minutes depending on the size of your website, WPSmush may reduce the “weight” of your website by over 50-percent.

Hummingbird is even better BUT I really encourage having a professional or tech-pro do this for you in case you accidentally break the website.

Hummingbird will compress your files even more, making it easier for your website to be accessed when searched. Once you begin the process you should end up with a screen that looks oddly familiar to a circuit breaker at home. If everything went smoothly you shouldn’t notice any difference on your website… however in some cases, Hummingbird isn’t kosher with your website’s coding so it “breaks”. When broken you have two options. The first option is to just shut it all off completely which I understand if you don’t want to tediously test every switch to see which one is actually breaking the site. The second option is to switch off all the switches, then one by one turn the switches on going down the page, and inspecting the effects it has on your website before flipping the next one. For every switch left on your site speed and mobile optimization score will increase.

With this method alone I’ve seen a Google site speed score go from a 40 to over 70… which cause jumps in rankings meaning MORE BUSINESS for that client. And it really is that simple– it really is just a few installations and a few button clicks, and you can see IMPROVED results that quickly.

But for the more ambitious let’s talk about one more thing, kind of a Bonus of sorts.

Google AMP Project

Did I save the best for last? I’m not sure about that just yet, but I could’ve.

Look I know you just read an ENTIRE article that can REALLY HELP your rankings, so in respect to your time, let me just tell you what you need to know about AMP as quickly as possible?

AMP is a Google Project that a lot of news sites and other trusted authority sites spent a lot of money REDESIGNING THEIR ENTIRE WEBSITE to accommodate. As of right now, you DO get a bonus for participating in the AMP project in rankings. There are plenty of plugins for it, personally, I have my own plugin that I think is the best out there… but you can search for your own.

Google AMP allows pages to load almost instantaneously on mobile devices. You can tell which pages are AMPed (Accelerated Mobile Pages) and which are NOT just by noticing a little gray circle with a white lightning bolt next to it on your search feed.

In fact, you’ve probably seen AMP if you’ve ever checked breaking news out on Google. Sometimes they place a sliding carousel at the top of the page and go figure, the one that Google FAVORS THE MOST are the ones that are AMPed.

Google hasn’t made too many more announcements yet about AMP, but as someone who has taken their Google Certification tests earlier in the year, I will say that Google may start REALLY incentivizing AMP pages, so getting on board as soon as you possibly may be a very wise decision.

I’d Like To Thank You For Reading This, And Really Appreciate the Support.

I hope this article can help you and your enterprise grow more and get an edge over your competition, I’m always willing to help too and am just one LinkedIn message away. Thank You!

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