Easy Tips For SEO Friendly Blogs
Writing a blog is often about engaging with your readers and offering some new insight. While it is good to write casually and keep your readers interested, you should also consider how you can make the blog SEO friendly. SEO friendly blogs are more likely to be ranked on the search engines than ones that are not. There are a number of easy tips that you should consider which will help you create an SEO friendly blog. Jewel Ghost SEO would like to share a few tips on how to get your page ranked on one of the top spots on Google, the easy way.
Have A Purpose For Each Post
Each post on your blog should have a specific purpose. This could be a review about a product or service or it could be answering a question you feel your readers have. Before you start writing the post you need to consider why you are going to be posting it and ensure that when you write the post you do not become side-tracked.
Headings are your friend when it comes to search engine optimization. The headings that you use will help the search engine catalog your posts and blog making it easier for people to find you on search engines. Sub-headings also help in the user experience of your blog.
Research has shown that people generally do not read every word in a blog post or online article. The eye will scan the important points and then the user will determine what they should read more thoroughly. By using sub-headings you are making it easy for your readers to determine what each section of the post is about.
Optimize Your Post Length
The length of your post actually places a role in how the search engines rank you. It is recommended that you never have a post which is less than 300 words long because Google likes longer articles. Of course, you have to be careful with not making your posts too long because that could put your readers off. You should consider how easily your readers will be able to digest the information you give them to determine what the best length would be.
When considering the length of your post you also need to consider keyword density. Keyword density is a percentage created from the number of times your search term is used in your text. This means that in a 300-word post if you have the keyword 3 times you have a density of 1%. It is recommended that you keep this between 1 to 2 percent otherwise the search engines may think you are keyword stuffing and this will negatively impact your rankings.
Link Within Your Blog
You will often have a post on your blog that relates to something you are talking about now. If this is the case you should link the two posts. Of course, you need to ensure that the linked posts are related and that your readers will actually want to read both posts.
Internal linking is good for SEO because it shows some authority on the subject matter. It also increases the usability of the website when your readers are able to travel from post to relate post.
Add Content Regularly
Adding new posts is important, but you have to ensure that your new posts are adding some value to your readers. The act of posting new content will tell the search engines that your blog is still alive and that you are still providing new information. If your blog is considered inactive by the search engines they will crawl it less often and this will lead to newer posts taking longer to appear in search results.
The frequency of your posts should be carefully considered because you do not want to bombard your readers with new information. Some bloggers recommend having a new post every day while others recommend a new post every week. You will need to consider how frequently you will have something new to provide, but ensure that you do not wait too long.
A lot of bloggers do not realize that it is important to have a blog which is mobile friendly. More people are turning to their phones and tablets to access the internet and the search engines are wise to this. If your blog does not have a mobile friendly template then you will be penalized in mobile searches. Choosing a responsive template is the best option because they are made with desktops, laptops and mobile devices in mind.
Analyze Your Data
When completing search engine optimization you need to analyze your blog data. This will include where you get your traffic and which keywords people are using to find your posts. This can help you determine which posts are doing the best and if you are using different SEO techniques on different posts you can see which works the best.